◆Now on the bar — Andalusian olive oil is back in stock after the spring delay.◆New this month — Three new shampoo formulas passed our four-week trial and are ready to fill.◆Summer offer — First refill visit? Use code FIRSTFILL for 15% off through 31 August.◆Saturday demo — Mara is running a free DIY cleaner demo on 1 August at 11am. No booking needed.◆Swap shelf open — The community swap shelf just turned two. Come take something, leave something.◆Post orders — Compostable postal refills are shipping within two working days this week.◆Now on the bar — Andalusian olive oil is back in stock after the spring delay.◆New this month — Three new shampoo formulas passed our four-week trial and are ready to fill.◆Summer offer — First refill visit? Use code FIRSTFILL for 15% off through 31 August.◆Saturday demo — Mara is running a free DIY cleaner demo on 1 August at 11am. No booking needed.◆Swap shelf open — The community swap shelf just turned two. Come take something, leave something.◆Post orders — Compostable postal refills are shipping within two working days this week.
About
How ReCircle started
Refill it. Keep it. Love it.
◆Mara Holloway opened ReCircle in spring 2019 after spending two years working at a packaging-free grocery in Edinburgh and watching customers genuinely change their habits when the option was made easy enough. She moved back to her hometown, found a small unit on Caldwell Street with good natural light and a loading bay out back, and spent three months fitting it out with second-hand dispensers, a proper weigh scale, and a hand-painted sign that still hangs above the door. The first week was quiet. The second week, a local mum posted a photo of her refilled shampoo bottle on Instagram and things picked up from there.◆Mara Holloway opened ReCircle in spring 2019 after spending two years working at a packaging-free grocery in Edinburgh and watching customers genuinely change their habits when the option was made easy enough. She moved back to her hometown, found a small unit on Caldwell Street with good natural light and a loading bay out back, and spent three months fitting it out with second-hand dispensers, a proper weigh scale, and a hand-painted sign that still hangs above the door. The first week was quiet. The second week, a local mum posted a photo of her refilled shampoo bottle on Instagram and things picked up from there.
◆The range grew slowly and deliberately. Mara spent the first year saying no to a lot of suppliers who couldn't provide full ingredient lists or who wanted minimum orders that would have left the shop smelling like a warehouse. The turning point came in early 2021 when she partnered with Miniml, a Hull-based manufacturer that publishes every ingredient online and delivers in 25-litre drums on a fortnightly schedule. That partnership let her drop prices noticeably and keep the shelves consistently stocked. Around the same time she added the pantry section, mostly because customers kept asking where to buy olive oil without a plastic bottle.◆The range grew slowly and deliberately. Mara spent the first year saying no to a lot of suppliers who couldn't provide full ingredient lists or who wanted minimum orders that would have left the shop smelling like a warehouse. The turning point came in early 2021 when she partnered with Miniml, a Hull-based manufacturer that publishes every ingredient online and delivers in 25-litre drums on a fortnightly schedule. That partnership let her drop prices noticeably and keep the shelves consistently stocked. Around the same time she added the pantry section, mostly because customers kept asking where to buy olive oil without a plastic bottle.
Our products
Founder
Mara HollowayMara Holloway trained in environmental science at the University of Stirling and spent two years working at a packaging-free grocery in Edinburgh before opening ReCircle in 2019. She fitted out the Caldwell Street shop largely herself, sourcing second-hand dispensers from a closed deli and a weigh scale from a retired cheesemonger. Before the shop, she ran a small blog called The Slow Pantry, which is where she first started writing about the gap between wanting to reduce waste and finding it genuinely convenient to do so. On Saturdays she usually brings in a thermos of coffee and a sourdough loaf from the bakery two doors down. She is working on a short printed zine about DIY cleaning recipes, due out in autumn 2026.